Superflash is a bank branch catering to a customer age group from 18 to 35, and is more like a meeting place than a bank. Against the background of a spacious self-service area, desks, cashier counters and cubicles give way to large theme tables for the consultation of videoterminal financial offers. The simplified interior finishings are intended to enhance the specific architectural features of the various different branch locations, whilst their spatial flexibility favours the organisation of popular events. Instead of posters, large videowalls offer documentaries and advertising aimed at young people.
aMDL Architetto Michele De Lucchi Srl - Michele De Lucchi
Alberto Bianchi (project leader), Simona Agabio, Greta Corbani, Alessandra De Leonardis, Alessandro Ghiringhelli, Laiza Tonali
Troisi Roberto (building contractor); CiCrespi (graphic design and video wall)
2011-2012 design; 2012 completion
Michele De Lucchi